The Long Tail, Chris Anderson
Posted by Graham Sharp on January 19, 2010 · Leave a Comment
A great book that uses the history of what happened to the Music Industry to illustrate why the future of business is selling less of more.
A great indication of what will happen to the Broadcast and Media industry.

About Graham Sharp
Graham has broad management skill set, with experience of sales, particularly solution selling, marketing, finance, services, product development, and general management.
He was most recently Executive Vice President and General Manager of Avid’s Video division; a $470m business with 1500 staff. Prior to that he held executive management positions with Post Impressions; Discreet Logic, where he was Executive Vice President of Sales and Marketing; and Dynatech.
For full details click on 'The Team'.