Who Says Elephants Can’t Dance? Lou Gerstner

Tells the story of the miraculous change in fortune at IBM in the 90’s when the management team realised they were getting commoditised off the planet and had to change the game. They created IBM Global Services and the rest is history.

A must read for any Manufacturer in the Broadcast and Media Industry – it’s happening guys!

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About Graham Sharp
Graham has broad management skill set, with experience of sales, particularly solution selling, marketing, finance, services, product development, and general management. For full details click on 'The Team'.

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