Cord-cutting not so sharp after all?

The number of ‘cord-cutters’ – multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television – worked out at only 0.11 per cent of the US television population over the past three months, according to an extensive ESPN analysis of Nielsen’s national people meter sample.

This is despite assertions from Yahoo and others that “connected television” is the future of broadcasting.

See more here…

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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