2010 TV viewing to break records…despite “new media” growth

It is increasingly part of the “received wisdom” of today’s media scene that “conventional telly” is losing out to the tidal wave of “new media” content consumption opportunities vying for our eyeballs.

So it’s rather surprising to see the latest UK audience research figures showing that the UK public is watching more TV than ever before.  And, in what may come as a further surprise to some, a lot of it is down to the resurgence of ITV…

Read more here…

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!