Is Media’s recovery an “Indian Summer”?

Nothing like a hard dose of reality, administered by data.

This week  media advisory Oliver & Ohlbaum bombarded guests at a briefing event with facts and analysis that give a fascinating numerical snapshot of where media businesses stand in the digital age.

The top tip for media companies?  “Move to a multiplatform offering. People who need to get value from a one-price product -those days are over – all areas of media and internet will become multiplatform.”

Read all about it  here

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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