The art of doing work that matters

I don’t subscribe to many non-media-industry blogs. There just isn’t enough time in the day! However I make an exception for one or two, and that includes Seth Godin. I like Seth’s stuff because it’s short and pithy and I can read each one in 30 seconds…but I usually end up thinking about it for a lot longer than that.

This one has a lot to say about the “not enough time in the day” issue…and makes the point that you must make time for the important stuff, including your own stuff (all work and no play, etc.) It also speaks loudly to people like me and my colleagues,  who don’t go into a big office every day but work on the road or from home. The pleasure and pain of being a consultant!

Here’s Seth’s piece:

The first rule of doing work that matters

Go to work on a regular basis.

Art is hard. Selling is hard. Writing is hard. Making a difference is hard.

When you’re doing hard work, getting rejected, failing, working it out–this is a dumb time to make a situational decision about whether it’s time for a nap or a day off or a coffee break.

Zig taught me this twenty years ago. Make your schedule before you start. Don’t allow setbacks or blocks or anxiety to push you to say, “hey, maybe I should check my email for a while, or you know, I could use a nap.” If you do that, the lizard brain is quickly trained to use that escape hatch again and again.

Isaac Asimov wrote and published 400 (!) books using this technique.

The first five years of my solo business, when the struggle seemed neverending, I never missed a day, never took a nap. (I also committed to ending the day at a certain time and not working on the weekends. It cuts both ways.)

In short: show up.”

I you like this, you can sign up for Seth’s blog here

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.


One Response to “The art of doing work that matters”
  1. Seth Godin is usually right on the money. Even Woody Allen says that 80% of success is just showing up. Allowing yourself to be sidetracked regularly means that you will spend your life on a branch line.

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