The death of TV as we know it?

A very interesting article in the Toronto Star today, speculating on the societal aspect of modern media consumerism.

An extract:

“It is the contention of theorists that the digital era has ushered in a new sense of consumer-based community: That fans not only now drive the form and content of popular culture, they cohere into virtual communities only made possible by digital networking.

This is the sunny side of television’s 21st-century evolution. The shady side sees the opposite: the fragmenting of the TV universe is symptomatic of a fragmentation of social relations and the blurring of boundaries between public and private. Social networking and virtual communities are contradictions in terms, and the most insidious thing about digital culture is that it seems to connect while actually isolating. Real community is lost and with it something irretrievably essential to human experience.”

Read the whole article here.

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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