DirecTV going on the air this weekend with a 3D channel

DirecTV are maintaining their leading-edge reputation by launching a 3D channel this weekend. They were the first to launch an HD channel and clearly see a business advantage in being first to market.  However it’s not clear how many consumers have suitable receiving equipment…nor how much of a 3D content library there is to show.

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About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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