Big surge in watching TV through “other channels”

New research is showing that an increasing number of US consumers are watching TV using alternative platforms such as a laptop, a mobile phone, a tablet or an OTT device.

This is yet more fuel for the debate about whether “new media” are a threat or an opportunity for traditional TV.

If it’s the case, as this research suggests, that the new devices are becoming additional delivery mechanisms for existing channels, then it must be an opportunity, since presumably the “new” viewers get the commercials along with the content and the TV business model still works.

It becomes a threat only when the new devices don’t just liberate consumers from the big screen and the couch, but encourage them to abandon TV altogether…

Read more here

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!