The gloves are off in Las Vegas…Apple is throwing its weight about

There’s a fine row brewing in Las Vegas.

The “Supermeet” scheduled to take place in Bally’s on the Tuesday of NAB (although nothing to do with NAB itself), is organized by the FCPUG, which stands for the Final Cut Pro User Group…which nevertheless bills itself as “The World’s Largest Gathering of Final Cut Pro, Adobe and Avid Digital Storytellers.”

This is usually a broad-church kind of get together of editors and creative people, and indeed this year’s Supermeet was scheduled to be sponsored not just by Apple but by Avid, AJA, Canon, BlackMagic, Autodesk and various others, most of whom were going to make presentations at the event.

But not any more.

The organizers have reportedly informed everyone but Apple that their sponsorship and platform appearances are no longer required, since Apple are planning to use the event to announce the next version of Final Cut Pro and apparently “don’t want to share the platform with anyone.”

As you can imagine, this has set numerous cats among several flocks of pigeons.  Avid were going to present the Indie film-maker Kevin Smith (otherwise known as “Silent Bob”) at Supermeet, and are scrambling to find an alternative venue.

NAB themselves, who were never overjoyed in the first place at having such an opportunistic rival event in Las Vegas during the show, are trying to find other opportunities for the spurned sponsors.

Meanwhile everyone is agog to see what Apple  are going to say about the much-anticipated  new version of FCP.

Here’s the FCPUG Supermeet homepage…which seems to be changing hourly.  Here’s Avid’s take. And here’s the latest from Industry Blog ProVideo Coalition.

All very exciting!

By the way if you’d like to meet MAC at NAB, to talk about how our team of seasoned industry experts might be able to help you, mail us here. Whether you’re a broadcaster, a vendor or an investor, we’d love to get together. And have a good show!

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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