How is TV coping with the changing ad landscape?

Convergence is transforming the way broadcasters make money out of TV. Traditional TV ads are holding their own (for now) but none the less innovation is key.

This interesting article on the excellent TVGenius blog discusses some of the ways the innovation is happening…

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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