Do broadcast media follow the laws of nature?

I’m still not sure whether the avalanche of information available to us all through such tools as Google Alerts is a good thing (keeps us all informed) or a bad thing (shovels stuff at us in a chaotic way which makes gaining a balanced view impossible).

Occasionally, however, something  pops up that just catches your eye and grabs your attention. Such as an article plucked out of cyberspace for me today by Google which started like this:

“It’s not the outcome of nature. But broadcast media follows the law of nature and changes its form day by day. Technology made it easy to showcase any incident instantly through the internet. Now the changed media enables people to control the extent of the video’s content.”

I was particularly struck by the observation that broadcast media change their form day by day.  Written by Abdullah Mamun in the Daily Star, the leading newspaper in Bangladesh, the article looks at developments in TV, IPTV and Internet TV, and comments on the regulatory issues involved. The Bangladesh Telecommunications company has announced an intention to go for triple-play some years ago, says Mamun, but the government is yet to make any announcements about IPTV.  ”Experts say television-related equipment will be converted into IP-based system by 2015. If the country’s broadcast society lags behind then the whole process will collapse.”

The article (read the whole thing here) is very interesting to me since it highlights the way that the evolution/revolution in “new media”  delivery and consumption is just as rapid and far-reaching (maybe even more so) in countries which we usually think of as “developing nations” as it is in the developed world.

Going back to the “laws of nature” analogy we really are seeing a kind of fast-forward evolution taking place, with change happening day by day rather than over millions of years, and affecting not just media technology but areas which are impacted by it such as politics, government, and society itself.

The internet-enabled revolutionary changes in such countries as Egypt and Libya are a case in point…and the fact that ex-President Mubarak has been fined $90m by an Egyptian court for cutting off internet and phone services during the revolution is an interesting reflection on how communication is now seen as just as essential a utility as electricity and water.

How Bangladesh and many other large and small nations across the world deal with what we might label the “digital media and communications revolution” is something I for one will follow with huge interest.

Thanks Google!

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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