Media spending in the US is on the up, the recession is over, says PwC

The US Media and Entertainment industry is back into growth for the first time since 2007, according to Price Waterhouse Cooper.

According to the PwC 2011-15 outlook, spending in the US M&E  industry will grow by nearly 6% a year over the next 5 years. The say the growth will be driven largely by multiplatform demand and collaboration.

While they say Internet advertising will increase 12% by 2015, this is not at the expense of TV advertising: in the same timescale that will rise, they say, by around 7%.

You’ll have to pay for the full report, but there are a lot of very interesting things on the site for free.  Especially interesting is the “Viewpoint” section, from which this is a thought-provoking extract:

“By 2015, we believe that most E&M companies will have digital collaboration infused into their DNA, and that their success will lie in a focus on three key areas: the empowered consumer, the involved advertiser, and transforming their business for digital by reshaping into a Collaborative Digital Enterprise.”

Perhaps “CDE” is the next TLA we will all start using!

Read more here.

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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