Broadcasting: “a unique service unavailable anywhere else in the media ecosystem”
By now, it should be clear to all that what some people still call “new media” are NOT sounding the death-knell for TV. A wealth of information and research seems to be indicating that TV as we know it is actually benefiting from the proliferation of new ways of consuming content…which stands to reason, really, since people want to watch something other than reruns of “I Love Lucy” and broadcasters are the people who know how to create compelling content, however it is delivered.
Anyway, all this is prompted by the comments filed earlier this month by the NAB as part of the US Federal Communications Commission’s annual survey on the state of video competition. The FCC’s Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming – is required every year by Congress, and this year the NAB took the opportunity to bang the drum for traditional broadcasting, which it called “a unique service” which no other part of the media sector can deliver.