2012 Olympics in 3D: major enhancement or a waste of money?

One of the few decisions yet to be made about the London Olympics is whether or not to broadcast them in 3D.  Supporters (who not surprisingly include equipment manufacturers) say it will greatly enhance the experience of the Games (although it is open to question just how many people will be ready to receive 3D broadcasts in their homes by next summer).  But for our old friend Manolo Romero and his colleagues at the Olympic Broadcasting Service there’s a huge cost implication…lots of new kit and extra production staff…which may or may not be considered worthwhile.

Read more on this from Owen Gibson in the Guardian…

About Adrian Scott
Adrian Scott is a MAC associate having had a long career in broadcasting and broadcast technology; he specializes in Market Research and Marketing Communications.

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