Comments for Media Asset Capital

Comment on The quote of the decade… by Jeremy Bancroft

Jeremy Bancroft — Wed, 11 Jan 2012 16:42:15 +0000

Kind of you to say so.

Comment on The quote of the decade… by photography course

photography course — Thu, 05 Jan 2012 07:35:11 +0000

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Comment on MAC contact details by Meet up with MAC at IBC in Amsterdam! : Media Asset Capital

Meet up with MAC at IBC in Amsterdam! : Media Asset Capital — Thu, 11 Aug 2011 12:41:08 +0000

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Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Adrian Scott

Adrian Scott — Mon, 11 Jul 2011 21:22:20 +0000

They are not imploding the product…just positioning it for a different and potentially huge future. Which ISN’T providing every bell and whistle the pro editor community wants.

Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Adrian Scott

Adrian Scott — Mon, 11 Jul 2011 21:18:28 +0000

I think I have a very big clue about this. READ MY LIPS: FCX IS NOT A PROFESSIONAL VIDEO EDITING TOOL. All the professional editors’ outrage in the world will not change the fact that Apple just doesn’t want or need them any more. As an amateur video editor (like millions of others) I think FCX works pretty well For a $299 product. As a professional marketer with 30 years experience in broadcasting, I think the fact that pro editors have lucked into a pretty good tool at a very good price for the last few years is their good fortune. But the party is over. The market has spoken. Apple goes where the big bucks are…or will be. If you want a professional product go talk to Avid. And be prepared to pay a professional price. And that is no BS.

Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Michael

Michael — Fri, 01 Jul 2011 18:20:42 +0000

You not being an video editor says it all….you have no clue what you are talking about. Final Cut X is a disaster and all the B.S. in the world is not going to change that.

Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Howard Meiseles

Howard Meiseles — Sun, 26 Jun 2011 18:53:26 +0000

Adrian,

I see your point. But here is another view of this situation. Apple is doing well in the consumer products business. Other businesses adjacent to consumer products have been taking a hit within Apple. Apple has not provided as much after purchase support as others in the editing product business. The professional marketplace requires much more support per user than consumer products. Therefore, this could be Apple’s swan song to leave the market by imploding the product.

I would not be surprised if Apple leaves the personal computer space in the next few years.

Howard

Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Per Sjofors

Per Sjofors — Sun, 26 Jun 2011 15:48:45 +0000

Adrian,

Well said. I especially agree with no 5. “All of the above.” With the professional post market down some 35% in the recent 2 years, and with more than 25k videographers (eg wedding video) in the US, one does not have to be a rocket scientist to know where Apple focus their efforts. And with a shortly upcoming refresh of the Mac Pro, there should be little surprise Apple wants to use FCP to drive sales of that hardware.

Per Sjofors

Comment on Contact Us by Meet MAC at NAB : Media Asset Capital

Meet MAC at NAB : Media Asset Capital — Tue, 01 Mar 2011 12:46:04 +0000

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Comment on What next for Avid? by Adrian Scott

Adrian Scott — Wed, 22 Dec 2010 11:02:04 +0000

For those of us who were at Avid in what might be called the “glory days” it is a bit depressing to see and hear from customers how much their trust in, excitement about and commitment to Avid has diminished. It starts and ends with happy customers…whatever it takes to achieve that.