Comments for Media Asset Capital http://www.mediaassetcapital.com Making Media Make Sense Fri, 01 Jun 2012 10:14:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Are UK broadcasters in good shape for the future? by gerber life insurance co http://www.mediaassetcapital.com/2012/03/27/are-uk-broadcasters-in-good-shape-for-the-future/comment-page-1/#comment-153 gerber life insurance co Fri, 01 Jun 2012 10:14:04 +0000 http://www.mediaassetcapital.com/?p=991#comment-153 Why visitors still make use of to read news papers when in this technological globe all is accessible on net? Why visitors still make use of to read news papers when in this
technological globe all is accessible on net?

]]> Comment on Why can’t IT and broadcast companies see eye to eye? by John Battiloro http://www.mediaassetcapital.com/2012/02/21/why-can%e2%80%99t-it-and-broadcast-companies-see-eye-to-eye/comment-page-1/#comment-131 John Battiloro Tue, 21 Feb 2012 17:12:54 +0000 http://www.mediaassetcapital.com/?p=930#comment-131 Jeremy, A very well written piece with a lovely story line. However, I'm not sure I totally agree with you on all the issues taken. As I have been working recently with the likes of IBM here in Armonk, New York. I have enjoyed their new found flexibility in opening different markets. IBM ( which had long stood for I've Been Moved ) because they shuffle small groups of highly talented people around the globe is finally realizing that they are NOT the be all and end all to the technology industry. And may have in fact fallen way behind in many areas of advancement. That being said last year IBM was awarded an Emmy by the Academy of Television Arts & Sciences. The Academy sites that "by improving the ability of media companies to capture, manage and exploit content in digital form, IBM and Fox have fundamentally changed the way that audio and video content is managed and stored." There has been an ongoing relationship between IBM an Fox for several years now and as someone whom I consider and expert in workflow management, you should be well aware of the change and benefits IBM has made in transfer rates, content availability, storage and repurposing and storage density through the cooperative efforts of IBM and Fox. True, in years past the platform developers have had their own agenda working in the "space" they have comfort in, but in order to survive today, they like everyone else must look to new markets and not stay static with their products. The developments made over the last 3 years have dramatically reduced costs for broadcasters and improved functionality and flexibility. Making the words, faster, quicker, better even truer than yesterday. So I think the time has already arrived when broadcasters, at least the ones in the United States have acknowledged that there is a common thread between IT Technology groups and Broadcasters..Because right now, broadcasters are willing to spend the money to make things flow easier, protect the investment they have in their "media archives" and be able to create new content on the fly from the wealth of content stored in their data bases.. So Yes Jeremy, there is a Santa Claus... Jeremy,
A very well written piece with a lovely story line. However, I’m not sure I totally agree with you on all the issues taken. As I have been working recently with the likes of IBM here in Armonk, New York. I have enjoyed their new found flexibility in opening different markets. IBM ( which had long stood for I’ve Been Moved ) because they shuffle small groups of highly talented people around the globe is finally realizing that they are NOT the be all and end all to the technology industry. And may have in fact fallen way behind in many areas of advancement.

That being said last year IBM was awarded an Emmy by the Academy of Television Arts & Sciences. The Academy sites that “by improving the ability of media companies to capture, manage and exploit content in digital form, IBM and Fox have fundamentally changed the way that audio and video content is managed and stored.”

There has been an ongoing relationship between IBM an Fox for several years now and as someone whom I consider and expert in workflow management, you should be well aware of the change and benefits IBM has made in transfer rates, content availability, storage and repurposing and storage density through the cooperative efforts of IBM and Fox.

True, in years past the platform developers have had their own agenda working in the “space” they have comfort in, but in order to survive today, they like everyone else must look to new markets and not stay static with their products. The developments made over the last 3 years have dramatically reduced costs for broadcasters and improved functionality and flexibility. Making the words, faster, quicker, better even truer than yesterday.

So I think the time has already arrived when broadcasters, at least the ones in the United States have acknowledged that there is a common thread between IT Technology groups and Broadcasters..Because right now, broadcasters are willing to spend the money to make things flow easier, protect the investment they have in their “media archives” and be able to create new content on the fly from the wealth of content stored in their data bases.. So Yes Jeremy, there is a Santa Claus…

]]> Comment on The quote of the decade… by Jeremy Bancroft http://www.mediaassetcapital.com/2011/12/19/the-quote-of-the-decade/comment-page-1/#comment-130 Jeremy Bancroft Wed, 11 Jan 2012 16:42:15 +0000 http://www.mediaassetcapital.com/?p=886#comment-130 Kind of you to say so. Kind of you to say so.

]]> Comment on The quote of the decade… by photography course http://www.mediaassetcapital.com/2011/12/19/the-quote-of-the-decade/comment-page-1/#comment-128 photography course Thu, 05 Jan 2012 07:35:11 +0000 http://www.mediaassetcapital.com/?p=886#comment-128 Admiring the persistence you put into your site and in depth information you provide. It's good to come across a blog every once in a while that isn't the same outdated rehashed information. Wonderful read! I've bookmarked your site and I'm including your RSS feeds to my Google account. Admiring the persistence you put into your site and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information. Wonderful read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

]]> Comment on MAC contact details by Meet up with MAC at IBC in Amsterdam! : Media Asset Capital http://www.mediaassetcapital.com/2010/11/14/mac-contact-details/comment-page-1/#comment-120 Meet up with MAC at IBC in Amsterdam! : Media Asset Capital Thu, 11 Aug 2011 12:41:08 +0000 http://www.mediaassetcapital.com/?p=466#comment-120 [...] To book a meeting at IBC (or just to meet up for a few beers!) please mail or call us. Contacts details are here. [...] [...] To book a meeting at IBC (or just to meet up for a few beers!) please mail or call us. Contacts details are here. [...]

]]> Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Bleyaert Guy http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/comment-page-1/#comment-119 Bleyaert Guy Sun, 17 Jul 2011 13:52:27 +0000 http://www.mediaassetcapital.com/?p=839#comment-119 Oh my God, beware Apple! from the begin of Final Cut Pro I am a proud Final Cut Pro user. But what happend now is unforgiven unless Apple change aditude verry fast. The Final Cut Pro X is no more to call 'Pro' but rather 'Ama' for amatures. My God this is the worst day of my carriere seeing a great Pro software turned degraded in to a consumer version of Imovie. What a nightmare! Shame, shame, shame. I can figure out why Apple does this but It seems like they have make their aim at the global consumer marked and dicided to drop the Pro marked, I will keep an eye on the progress in the future, I will defently choose another program in the Pro gama Avid or Premiere. Oh my God, beware Apple! from the begin of Final Cut Pro I am a proud Final Cut Pro user. But what happend now is unforgiven unless Apple change aditude verry fast. The Final Cut Pro X is no more to call ‘Pro’ but rather ‘Ama’ for amatures. My God this is the worst day of my carriere seeing a great Pro software turned degraded in to a consumer version of Imovie. What a nightmare! Shame, shame, shame.
I can figure out why Apple does this but It seems like they have make their aim at the global consumer marked and dicided to drop the Pro marked, I will keep an eye on the progress in the future, I will defently choose another program in the Pro gama Avid or Premiere.

]]> Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Philip Hodgetts http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/comment-page-1/#comment-118 Philip Hodgetts Thu, 14 Jul 2011 23:20:07 +0000 http://www.mediaassetcapital.com/?p=839#comment-118 That "massive global market" of professional film and video editors is probably a whole lot smaller than you think. The Dept of Labor Statistics there are 25,500 "film and television editors" in the US. http://www.bls.gov/oco/ocos091.htm Other estimates are lower. Let's say 100,000 worldwide. Apple claim "2 million" FCP installs (but closer to 1.5 m customer); Avid has about 400,000 customers for editing software (in total only 13% of their net revenue according to their most recent 10k filing) and while Adobe Premiere has 2 million sales/installs that's mostly because it's bundled with After Effects, Illustrator and Photoshop. It makes no sense to create a whole new editing application that perpetuates 20 year old (or longer) paradigms when there are already other alternatives based on that paradigm. It was time to a choice. That “massive global market” of professional film and video editors is probably a whole lot smaller than you think. The Dept of Labor Statistics there are 25,500 “film and television editors” in the US. http://www.bls.gov/oco/ocos091.htm

Other estimates are lower. Let’s say 100,000 worldwide. Apple claim “2 million” FCP installs (but closer to 1.5 m customer); Avid has about 400,000 customers for editing software (in total only 13% of their net revenue according to their most recent 10k filing) and while Adobe Premiere has 2 million sales/installs that’s mostly because it’s bundled with After Effects, Illustrator and Photoshop.

It makes no sense to create a whole new editing application that perpetuates 20 year old (or longer) paradigms when there are already other alternatives based on that paradigm. It was time to a choice.

]]> Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Chris Steele http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/comment-page-1/#comment-117 Chris Steele Wed, 13 Jul 2011 14:56:09 +0000 http://www.mediaassetcapital.com/?p=839#comment-117 Good stuff Adrian, here's my take on it from a slightly different, software Product Strategy angle: http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/ Good stuff Adrian, here’s my take on it from a slightly different, software Product Strategy angle: http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/

]]> Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Adrian Scott http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/comment-page-1/#comment-115 Adrian Scott Mon, 11 Jul 2011 21:22:20 +0000 http://www.mediaassetcapital.com/?p=839#comment-115 They are not imploding the product...just positioning it for a different and potentially huge future. Which ISN'T providing every bell and whistle the pro editor community wants. They are not imploding the product…just positioning it for a different and potentially huge future. Which ISN’T providing every bell and whistle the pro editor community wants.

]]> Comment on Final Cut X…marketing disaster, or another very clever Apple game-changer? by Adrian Scott http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/comment-page-1/#comment-114 Adrian Scott Mon, 11 Jul 2011 21:18:28 +0000 http://www.mediaassetcapital.com/?p=839#comment-114 I think I have a very big clue about this. READ MY LIPS: FCX IS NOT A PROFESSIONAL VIDEO EDITING TOOL. All the professional editors' outrage in the world will not change the fact that Apple just doesn't want or need them any more. As an amateur video editor (like millions of others) I think FCX works pretty well For a $299 product. As a professional marketer with 30 years experience in broadcasting, I think the fact that pro editors have lucked into a pretty good tool at a very good price for the last few years is their good fortune. But the party is over. The market has spoken. Apple goes where the big bucks are...or will be. If you want a professional product go talk to Avid. And be prepared to pay a professional price. And that is no BS. I think I have a very big clue about this. READ MY LIPS: FCX IS NOT A PROFESSIONAL VIDEO EDITING TOOL. All the professional editors’ outrage in the world will not change the fact that Apple just doesn’t want or need them any more. As an amateur video editor (like millions of others) I think FCX works pretty well For a $299 product. As a professional marketer with 30 years experience in broadcasting, I think the fact that pro editors have lucked into a pretty good tool at a very good price for the last few years is their good fortune. But the party is over. The market has spoken. Apple goes where the big bucks are…or will be. If you want a professional product go talk to Avid. And be prepared to pay a professional price. And that is no BS.

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