2012 Olympics in 3D: major enhancement or a waste of money?

One of the few decisions yet to be made about the London Olympics is whether or not to broadcast them in 3D.  Supporters (who not surprisingly include equipment manufacturers) say it will greatly enhance the experience of the Games (although it is open to question just how many people will be ready to receive 3D broadcasts in their homes by next summer).  But for our old friend Manolo Romero and his colleagues at the Olympic Broadcasting Service there’s a huge cost implication…lots of new kit and extra production staff…which may or may not be considered worthwhile.

Read more on this from Owen Gibson in the Guardian…

DirecTV going on the air this weekend with a 3D channel

DirecTV are maintaining their leading-edge reputation by launching a 3D channel this weekend. They were the first to launch an HD channel and clearly see a business advantage in being first to market.  However it’s not clear how many consumers have suitable receiving equipment…nor how much of a 3D content library there is to show.

Read more here

Royals reject 3D for the big wedding…

The marriage of Prince William and Kate Middleton will be a two-dimensional affair…sources say the Royal Family have decided against 3D coverage of the event.

Read the full story here…

3D solved! (Nudge nudge wink wink)

We’ve seen quite a few different technologies deployed to deliver 3D in the home…but this one is both incredibly ingenious and just a bit creepy…see what you think…

3DTV – A briefing from the EBU

The public perception of  3D is predominately determined by cinema experiences.

In spite of this, consumer electronic manufacturers are promoting 3D as the next big desirable viewing experience in the home.

Where does that leave broadcasters? What should be their appreciation of the 3D TV buzz?

The EBU Study Group on 3D TV has produced a fresh briefing document to help broadcast managers make sense of 3D TV.

Read more here

3DTV…”overhyped and will be niche” says an analyst

Will 3DTV be the “next big thing” in broadcasting?

Not according to analyst NSR, as reported by Rapid TV News.

Read more