Following the news that there will be 15 BILLION internet connected devices by 2015, the horizon of what those devices actually will be is expanding rapidly. TVs, PCs, phones, tablets, of course…but according to a new article from Katia Moskvitch, the BBC’s Science and Technology reporter, you could soon be getting emails from your fridge, tweets from your pot-plant and texts from your central heating system…and that’s just the start!
According to a UK analyst, the YouView initiative is taking so long to reach fruition that the whole project is under threat of becoming obsolete before it’s even launched. This is despite the recent “You’re Hired!” moment involving Sir Alan Sugar.
This report is as much about print media as it is about broadcast, but it’s still very interesting on the subject of the supposed new/social media “takeover”
New research is showing that an increasing number of US consumers are watching TV using alternative platforms such as a laptop, a mobile phone, a tablet or an OTT device.
This is yet more fuel for the debate about whether “new media” are a threat or an opportunity for traditional TV.
If it’s the case, as this research suggests, that the new devices are becoming additional delivery mechanisms for existing channels, then it must be an opportunity, since presumably the “new” viewers get the commercials along with the content and the TV business model still works.
It becomes a threat only when the new devices don’t just liberate consumers from the big screen and the couch, but encourage them to abandon TV altogether…
YouTube (owned by Google, of course) has moved further towards the television sector by buying the web production start-up Next New Networks.
This will doubtless crank up the already lively debate among broadcasters about whether new media in general, and YouTube in particular, are Threat…or Opportunity.