n 2011, television will defy prophecies of imminent obsolescence, viewers around the world will watch 140 billion more hours of television, revenues from pay TV will rise by 20 percent; worldwide TV advertising will increase by $10 billion, and 40 million new viewers will be added.
So says Deloittes in a new report.
It is increasingly part of the “received wisdom” of today’s media scene that “conventional telly” is losing out to the tidal wave of “new media” content consumption opportunities vying for our eyeballs.
So it’s rather surprising to see the latest UK audience research figures showing that the UK public is watching more TV than ever before. And, in what may come as a further surprise to some, a lot of it is down to the resurgence of ITV…
Tells the story of the miraculous change in fortune at IBM in the 90’s when the management team realised they were getting commoditised off the planet and had to change the game. They created IBM Global Services and the rest is history.
A must read for any Manufacturer in the Broadcast and Media Industry – it’s happening guys!