Trade Shows

For better or for worse, commercial activity in the broadcast technology sector centres on Trade Shows. The six monthly cycle of NAB and IBC dictates product development timetables, and sales strategies, and a whole lot more for companies on both sides of the industry.

MAC offers a range of services aimed to help both manufacturers and buyers get the most out of shows, both the big ones like IBC and NAB and the regional shows such as BVE, CabSat, Broadcast Asia, CCBN, InterBEE and so on.

For Manufacturers

Many companies in the broadcast manufacturing sector spend half of their entire promotional budget on NAB and IBC alone. And yet surprisingly many fail to capitalise fully on the vast sums they spend by not carrying out adequate preparation or assured execution. Every exhibitor needs a detailed plan, and a defined set of objectives covering every aspect of their presence at a trade show: stand design and logistics, sales appointments, leads capture,  business development, market research, dealer and channel development, brand building, corporate image, and press relations to name just some. Everything has to be done in four or five days and without really thorough preparation manufacturers simply will not recoup their investment. MAC Directors hav been going to IBC since the days of Brighton, and NAB since 1985, and Adrian Scott has been an official IABM show assessor. We can really help an exhibitor prioritise what is important, optimize stand design and ergonomics, understand the leads capture systems, train and motivate stand staff, in a word we can make your success a given.

If for whatever reason your company is NOT going to IBC or NAB, then we can be your eyes and ears. We can assess the latest technology developments, scout out what your competitors are doing, and report back on precisely those things which most interest  you. If you’d like to talk about what we can do…please contact us.

For Broadcasters and media companies

If you’re going to IBC, NAB or other trade shows to buy, preparation is just as important. There are more than 1000 exhibitors… how do you navigate your way to the ones who have the products you really need? And will you have the time to really benchmark rival manufacturers with similar products between whom you just can’t decide? Will you catch all of the latest gossip on technology developments?

And how about the conferences? Do you have time to catch everything that’s important? For the last 10 years, MAC has been involved in producing the IBC Conference. We can help you identify and understand the most essential pieces of thought leadership at this and other essential forums.

So whether you’re buying or selling, whether you are going  or staying away, we can make sure that trade shows like IBC and NAB are a success for you one way or the other.